As a business owner, you’ve come across the term SEO. It’s an acronym that gets used often and it definitely is extremely important to get your website noticed. SEO, or Search Engine Optimisation is when a search engine, like Google, pulls up your website as a result for a specific phrase or word. As a …
In the second of our SEO series, (see: What is SEO?), we’re going to look at the way small businesses approach SEO, and why your business should be marketing online. Increased Traffic The obvious benefit to search engine optimisation is increased traffic. If you can appear on page 1 for a keyword, that really is great! …
We’ve always found the most exciting part of starting a new idea or brand is when you sit down and search for the perfect domain for your website. Let us share some thoughts on what we think you should look for. Something short Our first piece of advice is to keep the name short. Users …
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What should you be looking for when hiring a web designer? As a business, you want someone who not only knows what they’re doing, but you’re also looking for an all round package. Someone who has the knowledge and experience to guide the website process. Design knowledge? Does the designer have real understanding and knowledge …
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Nowadays, you can sell everything online. And this does not just mean products like groceries, cosmetics, electronics, etc. You can also sell massages, skin treatments in spas, the repairing of pipelines, and much more. Therefore, not only do product-based shops need a website, anybody that sells their knowledge and skills needs a website and has …
Create a website for your service-based business and learn how to promote your services Read More »
E-commerce refers to a shop or service that operates exclusively online, so this means that there is no physical shop that customers can visit. Running an online-only business has many advantages over a business with a physical location. You are not geographically restricted, don’t have opening hours, and can reach a wider customer base. Best …
What is E-commerce and where and how do I get started? Read More »
Social media advertising is a form of digital advertising where paid ads are placed specifically for your target audience on social media platforms such as Facebook, Twitter, or Instagram. In the online world, it is becoming more and more difficult to get noticed by your potential customers since their attention is becoming a scarce resource. …
Why should you advertise on social media and how can you get started? Read More »
Why are websites so important for businesses and what should a website include? You are probably tired of hearing this, but a website is one of the most important things you need to have for your small business to be successful nowadays. However, it is not only the fact of having a website but having …
Why are websites so important for businesses and what should they include? Read More »
Why are websites so important for businesses and what should a website include? Whether or not you need social media marketing depends on your business goals and target audience. However, social media marketing can offer a variety of benefits that can help businesses of all sizes and industries to achieve their objectives. Here are some …